Abbott Laboratories Launches a New PROTALITY™ Brand to Maintain the Muscle Mass of Adults Pursuing Weight Loss by Various Means

Abbott Laboratories New PROTALITY™ for Maintaining Muscle Mass During Weight Loss

Abbott Laboratories (ABT) announced the launch of its new PROTALITY™ brand. The high-protein nutrition shake is the first product to support the adults interested in pursuing weight loss while maintaining muscle mass and good nutrition. Half of U.S. adults attempted to lose weight in the past year. 

Whether pursuing weight loss by taking GLP-1 medications, undergoing a weight-loss surgery or following a calorie-restricted diet, people risk losing 11-50 percent muscle which plays an integral role in daily activities, movement and energy metabolism. Protein can help preserve muscle as people lose weight.  

According to Abbott press release,  to preserve muscle mass during weight loss, research shows adults may need at least 50 percent more protein than the Recommended Dietary Allowance (RDA). High protein consumption can also support weight loss maintenance.

From Abbott Laboratories

Hakim Bouzamondo, MD, MSC, MBA, division vice president of Nutrition Research and Development at Abbott said,  ”It’s critical for adults on weight loss regimens to prioritize good nutrition to ensure they get enough micronutrients and protein to preserve muscle mass while consuming limited calories. Hakim Bouzamondo, MD, MSC, MBA, division vice president of Nutrition Research and Development at Abbott. We’ve studied muscle health and nutrition for decades at Abbott. We understand that a weight loss journey can be challenging, which is why we’re launching the PROTALITY brand to give adults nutritional products with an excellent source of high-quality protein and nutrients to support muscle health.”

The Importance of Preserving Muscle During Weight Loss

There are more than 650 muscles in the human body. Muscles help support daily activities, movement and energy metabolism. Protein is an important building block for muscles, as well as skin, tissue and bones, and plays a vital role in metabolism, satiety and weight maintenance.  

Dominique R. Williams, MD, MPH, medical director and obesity specialist at Abbott said, ”We’ve learned from people on weight loss journeys — including those on GLP-1 medications — that they experience decreased appetite and thoughts of food.  Whether it’s due to decreased appetite or a busy schedule, it can be difficult for people losing weight to get the protein, vitamins and minerals they need to support their unique health goals. Our PROTALITY brand provides a nutrient-dense option designed to address gaps that may result in their diets.” 

Targeted Nutrition to Feed Muscles and Busy Lifestyle

PROTALITY is a new brand created for people pursuing weight loss. The first product available is a high-protein nutrition shake for people who may have difficulty getting enough protein and other essential nutrients to support muscle mass and function. The formulation is equivalent to the nutrition in Abbott’s successful Ensure® Max Protein drink and will serve as a base to continue further innovations under the brand.

Hakim Bouzamondo said, ‘We’re serving a new group of people who may be at a higher nutritional risk because they may be overweight or have obesity and use weight loss medications.  ‘Abbott intends to develop additional science-backed nutrition products and conduct clinical research to address the targeted nutrition needs of people losing weight.”

Each PROTALITY shake has key nutrients to support weight loss journeys:

  • 30 grams of high-quality protein to help preserve muscle.
  • 8 essential B vitamins for protein and energy metabolism
  • 4 grams of comfort fiber for digestive health
  • 1 gram of sugar
  • 150 calories
  • 25 vitamins and minerals

Dominique R. Williams added, ”As people start to see results from their weight loss programs, many look for ways to maintain progress, including their nutrition goals.  Whether that’s planning meals or snacks, they are looking for nutritious, easy protein options like PROTALITY that work with their busy schedules and support their personal nutrition goals.”

Individuals on a weight loss journey should always discuss their nutritional plan with their healthcare provider. 

PROTALITY Availability Online and at Retailers

PROTALITY joins Abbott’s trusted portfolio of adult nutrition products that includes Ensure® and Glucerna®. The new shake comes in Milk Chocolate and Vanilla flavors in 11-ounce, four-pack units. PROTALITY is now available at, and and coming to stores including Kroger, ShopRite (February), Albertsons (March), CVS (March), Walmart (April), Publix (April), and Meijer (May). Visit PROTALITY to learn more. 

Abbott  is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Abbott’s 114,000 colleagues serve people in more than 160 countries.

Connect with Abbott  at and on LinkedInFacebookInstagramX and YouTube.

Prohost Observations  

People undergoing weight-loss by any means includes surgery, following calorie-restricted diet or treating with GLP-1 medications. These individuals are in need of maintaining their muscles mass. Launching Abbott’s new PROTALITY™ brand seems to do this job. 

Click here to read more about Abbott.

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